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11 Mar

The Power of Video

Posted by Jessica

While it can be tempting to seize the opportunity video provides to create spontaneous, loopy content, your messaging should be consistent even in this new form. Videos should adhere to your company’s tone and style, whether that be exploring animation and humour for tech startups or intelligent and informative interviews for financial brands. Video can enhance any company’s message, but only when used with an eye towards consistency.

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