The Compact Disc became commercially available in 1982. Originally CDs were used for storing audio data, but with the advancement of DVD (Digital Versatile Discs) and CD-ROMs (Compact Disc read-only memory); these plastic discs can now be used for storing computer software, games, and films. More recently, Blu-ray discs have been developed as the successor to DVDs.
While it can be tempting to seize the opportunity video provides to create spontaneous, loopy content, your messaging should be consistent even in this new form. Videos should adhere to your company’s tone and style, whether that be exploring animation and humour for tech startups or intelligent and informative interviews for financial brands. Video can enhance any company’s message, but only when used with an eye towards consistency.